Case Study: Direct Agents achieves a 157% average increase in organic rankings with BrightEdge

Direct Agents Helps Client Increase Organic Rankings 157%

Direct Agents, supported by BrightEdge, took over SEO for a major North American transportation company whose site lost the majority of its non‑brand organic rankings after Google’s Pigeon update. The penalty, compounded by stronger organic efforts from OTAs, caused steep declines in organic traffic and revenue and required a focused recovery strategy.

Direct Agents used BrightEdge’s Data Cube to perform a keyword gap analysis, identify niche route terms competitors were underutilizing, and build optimized evergreen route pages. Within months the site gained 242 new organic page‑1 rankings (combined monthly search volume 181,470), saw an average ranking increase of over 157%, and achieved a 679% rise in organic traffic and 431% increase in revenue for the new route pages.

Direct Agents

Jonny Waite

SEO Supervisor