Case Study: Delta Education achieves 230% organic traffic growth with BrightEdge

Delta increases organic traffic 230% in 4 months with BrightEdge

Delta Education, an educational services company that operates career colleges, wanted to improve its organic search performance, particularly for its Commercial Driving License (CDL) programs. They partnered with the SEO platform BrightEdge to design a more effective content strategy to attract and guide potential students.

Using BrightEdge's Data Cube and StoryBuilder tools, Delta Education identified high-opportunity keywords and created content mapped to different stages of the customer journey. This involved analyzing search intent, content types ranking on search results, and incorporating clear calls to action. The BrightEdge solution enabled a scalable content process. As a result, Delta Education increased its indexed organic keywords by 330% and grew organic traffic to its CDL.com site by 230% within four months.

Delta