Case Study: Delta achieves 230% organic traffic growth in 4 months with BrightEdge

Delta Education Increases Organic Trafc by 230% in 4 Months with Compelling Customer Journey Mapping

Delta Career Education (Delta) is a network of U.S. career colleges offering programs in fields like healthcare, skilled trades, CDL, business, and technology. Facing the need to attract and convert prospective students through search, Delta needed a scalable way to improve organic visibility and guide visitors through each stage of the customer journey.

Delta’s web strategy director used BrightEdge’s Data Cube and Content Strategies to identify keyword opportunities, segment intent, and align content types with buyer stages, adding clear CTAs for conversion. Using StoryBuilder to scale topic organization, the SEO-driven content approach grew indexed organic keywords by 330% and increased organic traffic to CDL.com by 230%.

Delta

Carrie Unkel

Director of Web Strategies