Case Study: Crayola drives engagement and adapts content strategy with BrightEdge

Crayola pivots in 2020 with BrightEdge using near-real-time search data

Crayola faced a challenge when the COVID-19 pandemic began, as shifting customer behaviors and search habits required a rapid adaptation of their content strategy. To understand these new trends and continue inspiring creativity, they turned to the enterprise SEO software and data insights from their vendor, BrightEdge.

Using BrightEdge's near-real-time search data, Crayola was able to pivot its marketing strategy to identify new opportunities and customer demand. The solution informed their broader campaigns across social, email, and paid media, leading to successful campaigns that met audience needs. BrightEdge enabled Crayola to make informed decisions, scale SEO growth, and continue delivering engaging products.

Crayola