Case Study: The Container Store achieves 96% increase in organic traffic revenue in 7 months with BrightEdge

Container Store Increases Organic Trafc Revenue 96% in 7 Months

The Container Store, the leading U.S. specialty retailer for storage and organization products, relied heavily on physical retail while ecommerce was an emerging channel. The company lacked a methodical approach to content marketing and organic search—website development and marketing teams hadn’t focused on SEO and needed technology and dedicated expertise to capture organic traffic.

SEO Manager Cade Burk implemented the BrightEdge platform to build page groups, map logical keywords to pages, apply on-page recommendations, manage content and HTML tagging, and use backlink tools to identify and pursue link opportunities. In seven months this approach drove a 30% increase in first‑position keywords (over 1,000 keywords), a 93% rise in organic traffic, a 68% lift in organic traffic conversions, and a 96% increase in organic traffic revenue.

The Container Store

Cade Burk

SEO Manager