Case Study: Cleveland Clinic achieves 43% traffic growth with BrightEdge

Cleveland Clinic increases SEO traffic 43% with BrightEdge

Cleveland Clinic faced the challenge of scaling its SEO efforts to match its extensive content creation, managing over 20,000 website pages with a limited team. They needed greater organizational traction and visibility to fully leverage their in-house content for patient acquisition.

Using the BrightEdge platform, including Data Cube, StoryBuilder, and ContentIQ, the clinic implemented comprehensive SEO training and a content strategy focused on patient-first language. This solution, combined with a website redesign, drove a 43% increase in SEO traffic, a 16% lift in appointment sessions from organic search, and a 97% improvement in page load time, with two-thirds of all site visitors now coming from organic search.

Cleveland Clinic