Case Study: CION Investments boosts keyword rankings with BrightEdge

Cion Investments increases position one keywords 58% with BrightEdge

CION Investments, a B2B finance company, wanted to improve its SEO performance to reduce reliance on paid search and increase organic traffic. They partnered with the BrightEdge platform to gain better insights and optimization capabilities to achieve this goal.

Using BrightEdge, the team conducted weekly data checks and utilized its Keyword Research and Recommendations features to identify opportunities. They focused on creating distinct keyword groups to avoid internal competition, which guided the development of new, unique content. This strategy, powered by BrightEdge, led to significant gains: a 58% increase in position-one keywords, a 97.9% increase in position-two keywords, and a 100% increase in keywords ranked from fifth to tenth place, driving more organic traffic to their site.

Cion Investments