Case Study: Charleys boosts organic visibility and revenue with BrightEdge

Charleys boosts search revenue 60% with BrightEdge

Charleys, a global restaurant chain with over 600 locations, underwent a brand refresh but found its website was failing to communicate its new message effectively. The company tasked its vendor, BrightEdge, to redesign the website and user experience to better align with the refresh and improve its online ordering platform.

Using BrightEdge's Site Audit, SearchIQ, and Recommendations tools, the technical and on-page SEO was comprehensively improved. The solution implemented by BrightEdge resulted in a location-aware site that dramatically increased online visibility. Measurable impacts included a 166% increase in organic impressions, a 53.5% increase in organic clicks, and a more than 60% increase in revenue from search traffic.

Charleys