Case Study: CBIZ boosts B2B SEO lead generation with BrightEdge

CBIZ boosts organic traffic to 50-70% and captures six-figure SEO leads with BrightEdge

CBIZ, Inc., a company providing six core financial and insurance service lines, faced the challenge of differentiating these services in search rankings to capture high-value B2B leads. Their goal was to rank highly for each service line to increase organic traffic, which already accounted for 50-70% of their site traffic. To address this, they partnered with the SEO platform BrightEdge.

Using BrightEdge, specifically its Gap Analysis and reporting tools, CBIZ was able to efficiently identify opportunities and gain on competitors. The solution provided clear, visual reporting that simplified communicating SEO performance across the organization. As a result, the gains from new accounts were significant, ranging from tens of thousands to hundreds of thousands of dollars per client, solidifying the importance of their SEO strategy powered by BrightEdge.

CBIZ, Inc