Case Study: Cabela's achieves stronger content performance and increased organic traffic with BrightEdge

Cabela’s Masters Content Performance Marketing and Organic Trafc with BrightEdge

Cabela’s, a national retailer of hunting, fishing, and camping gear, faced the challenge of turning a large product catalog into prioritized content that guides customers through discovery, purchase, and product use. The team needed a way to focus content marketing where it would drive the most value and prove how those efforts translate to sales.

Using the BrightEdge platform — notably the Data Cube and keyword-to-SERP-to-traffic analysis — Cabela’s gained actionable insights into rankings, traffic and revenue, enabling smarter content prioritization and clearer executive reporting. The solution improved content relevance and customer experience, delivered measurable ROI to the C-suite and board, and boosted team efficiency (effectively scaling one analyst’s impact).

Cabela’s

Jesse Farley

SEO Manager