Case Study: Cabela’s improves customer journey content strategy with BrightEdge

Cabela’s builds content over 2 years with BrightEdge to map the customer journey

Cabela's, a national retailer of outdoor gear, faced the challenge of effectively mapping and prioritizing content to guide customers through their purchasing journey. Their SEO manager sought to develop content aligned with the customer funnel to maximize engagement and results. BrightEdge provided the platform and solution to address this strategic need.

Using BrightEdge, Cabela's was able to demonstrate the effectiveness of its content marketing, which helped secure increased budget for the SEO department. The solution focused on creating "digital curb appeal" to engage prospects at the right stage of their buying cycle. BrightEdge enabled the team to strategically map content and keywords to the customer journey, prioritizing efforts for greater impact.

Cabela’s