Case Study: Unique Vintage achieves optimized new visitor acquisition with BrightEdge Intent Signal

BrightEdge Intent Signal Helps UniqueVintage.com Optimize New Visitor Acquisition

Unique Vintage, an online and retail seller of vintage-inspired apparel, faced a surge in competition as vintage swimwear trended and larger retailers fought for prime search real estate. Despite maintaining organic rankings for key topics, UV saw a 10% drop in organic traffic for swimwear versus the prior year after Google’s SERP changes (notably 4‑pack ads) pushed their listings below the fold ahead of the spring season.

UV and agency EXCLUSIVE used BrightEdge Intent Signal to load their top 250 PPC keywords, categorize them into Defend/Optimize/Create/Collaborate based on above‑the‑fold presence, and run PPC optimization tests. They found Defend keywords delivered a 10% lower bounce rate while other buckets yielded higher PPC CTR and similar cost‑per‑new‑visitor, enabling a smarter PPC allocation: increase spend where UV content isn’t above the fold to accelerate acquisition and maintain spend on Defend terms to attract higher‑engagement visitors.

Unique Vintage

Courtney Lear

Director of Digital Marketing and Ecommerce