Case Study: Bloomfire doubles AI agent traffic with BrightEdge Agent Edge

Bloomfire doubles AI agent traffic and lifts AI referrals 30% with BrightEdge

Bloomfire, a company that provides enterprise intelligence solutions, faced the challenge of ensuring its comparison and category pages were effectively read by AI agents, which were increasingly researching software on behalf of buyers. Their goal was to win these AI readers without compromising their existing human user experience or search rankings. They partnered with vendor BrightEdge to address this using its Agent Edge product.

BrightEdge implemented its Agent Edge solution, built on AWS, to automatically deliver a version of Bloomfire's content specifically optimized for AI agents. This was done without altering the main website for human visitors. As a result, Bloomfire saw AI referral traffic increase by 30% and agent traffic to optimized pages double. The company also experienced significant growth in citations and mentions within AI answers. BrightEdge's solution provided a scalable way for Bloomfire to capture more AI-driven traffic.

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