Case Study: Beauty Retailer Triples Traffic and Revenue with BrightEdge Autopilot

Beauty Retailer triples traffic with BrightEdge Autopilot and moves 2,043 keywords to Page 1

A beauty retailer, serving as a major online destination for prestige beauty products, faced a challenge in growing its organic search traffic due to a legacy site design that made it difficult for Google to index valuable content. To overcome this limitation and scalably increase traffic, they partnered with BrightEdge.

BrightEdge implemented its Autopilot solution, an automated marketing technology that uses intelligent internal linking powered by its Data Cube. This approach rapidly moved over 2,000 highly competitive keywords to page one of search results. The solution drove a 308% increase in non-brand keyword traffic and revenue for key pages, while also increasing the average order value from visits that engaged with Autopilot.