Case Study: Arm achieves 2x+ sustained AI agent traffic with BrightEdge Agent Edge

Arm more than doubles AI agent traffic with BrightEdge

The customer, Arm, faced the challenge of making its technical content, such as installation guides, easily accessible to AI agents, a new type of website audience. Their dense HTML and JavaScript made it difficult for these agents to parse the information. Arm partnered with the vendor BrightEdge to learn how to optimize for AI agents without disrupting the existing user experience.

BrightEdge implemented its Agent Edge solution, which detects AI agent traffic in real-time and serves them a clean, optimized markdown version of the page, leaving the original page unchanged for human visitors. As a result, Arm saw a sustained lift of more than double the AI agent traffic to optimized pages, with the payload served to agents being approximately 90% smaller.

Arm