Case Study: American Licorice Company drives organic traffic and revenue growth with BrightEdge

American Licorice Company boosts organic traffic 240% with BrightEdge

The American Licorice Company, which sells both direct-to-consumer and wholesale, faced the challenge of managing SEO for multiple brands and websites with a lean e-commerce team. After initial successes, the team needed a strategic initiative to further drive visibility and growth. They turned to the BrightEdge platform for a solution.

Using BrightEdge, the company implemented a solution centered on page groups for each brand and product line to maximize visibility. This approach identified key gaps, leading to a strategic initiative that significantly boosted organic traffic and revenue. The American Licorice Company reported a 240% increase in organic traffic and a 95% increase in organic revenue by the end of 2023, attributing $1 million in sales to the efforts powered by BrightEdge.

American Licorice Company