Case Study: Altar'd State boosts organic revenue and fashion search visibility with BrightEdge

Altar'd State boosts organic search revenue 24.57% with BrightEdge

Altar'd State, a women's fashion and lifestyle brand, faced a significant challenge with its online visibility, particularly in key revenue-driving categories like milestone events and style-specific searches. To address these competitive gaps, Altar'd State and its agency partner Tombras turned to BrightEdge, utilizing its Data Cube X for competitive intelligence to diagnose content opportunities.

Using BrightEdge's tools, including Data Cube X, Instant, and AutoPilot, the team implemented a data-driven content strategy that involved creating new landing pages and building topical authority through content clusters. The solution drove measurable organic revenue growth, including a 24.57% increase in organic search revenue for dress pages and a 52% YoY increase in revenue for its Easter landing pages. BrightEdge enabled the brand to successfully expand its fashion inspiration from in-store to online.

Altar'd State