Case Study: LaneTerralever achieves 441% SEO traffic growth and 87% SEO revenue growth with BrightEdge

Advanced Recovery Systems Increases SEO Revenue 87% in 1 Year

Advanced Recovery Systems (ARS), a national network of rehabilitation facilities, partnered with agency LaneTerralever after paid channels produced only modest results and organic performance lagged. Their goal was to grow organic traffic across multiple web properties to lower the cost per admission and better connect people with treatment.

LaneTerralever used BrightEdge (Data Cube and Opportunity Forecasting) to target high‑intent keywords and prioritized a steady content cadence—three blog pieces per week, bi‑weekly core updates, and one premium asset per month—backed by syndication, outreach, native and social support, influencer marketing, location-specific microsites, and a mobile‑friendly relaunch with CRO. In one year this drove a 441% increase in SEO visits, 188% more organic listings, an 87% rise in SEO revenue and a 51% decrease in average cost per admission.

LaneTerralever

Elise Gould

Senior Director of Content