Case Study: Adobe achieves 66% share of SEO voice with BrightEdge

Adobe grows non-branded organic traffic 8% with BrightEdge

Adobe, a B2B software maker, faced a challenge with low organic traffic for non-branded keywords. Their website had a single, dense product page covering over 30 features, which prevented Google from ranking it for any specific search terms. To address this, they partnered with BrightEdge and used its SEO platform.

BrightEdge's solution involved creating individual pages optimized for specific non-branded keywords. Using the BrightEdge platform and its Share of Voice report, Adobe was able to track their performance against competitors. This strategy resulted in an 8% growth in organic non-branded traffic and a 66% share of voice for those keywords, dominating their competition.

Adobe