Case Study: Adobe achieves 5,900+ Google Quick Answer boxes and 84%+ share of voice with BrightEdge

Adobe Achieves Over 5,900 Quick Answer Boxes on Google and 84%+ Share of Voice

Adobe needed to protect and expand its organic search real estate by capturing Google’s Quick Answer boxes—prominent Knowledge Graph results that surface factual and how-to information at the top of search pages. These Quick Answers drive incremental traffic, and Adobe wanted to prevent competitors or partners from occupying that valuable space above its pages.

Senior Global SEO Manager Kirill Kronrod used BrightEdge Data Cube to prioritize high-demand topics and BrightEdge Content Strategies and Universal Results reporting to optimize and track performance. The effort secured more than 5,900 Quick Answer boxes, produced a 17% incremental lift on those topics, drove millions of additional visitors, and delivered roughly 84% share of voice for Quick Answers on the main site (98% including supporting sites), with 60% of a 2,000–phrase how-to subset producing Quick Answers.

Adobe

Kirill Kronrod

Adobe