Case Study: Adobe Achieves 5,900+ Quick Answers and 84% Share of Voice with BrightEdge

Adobe achieves 5,900+ Quick Answers with BrightEdge

Adobe faced the challenge of securing valuable organic search real estate, specifically aiming to appear above competitors and partners in search results. They sought to capture the prominent Quick Answer boxes at the top of Google results. To address this, Adobe partnered with the vendor BrightEdge.

Using BrightEdge's Data Cube and Content Strategies, Adobe's team identified and prioritized high-demand topics. This solution enabled them to systematically secure Quick Answer placements. The results were impressive, with BrightEdge helping Adobe secure over 5,900 Quick Answer boxes, achieving an 84% share of voice. This effort delivered a 17% incremental lift in traffic on targeted topics, contributing millions of additional visitors to Adobe.com.

Adobe