Case Study: a major North American transportation company boosts organic rankings and revenue with BrightEdge

a major North American transportation company increases organic rankings 157% with BrightEdge

A major North American transportation company faced a severe loss of non-brand organic rankings, traffic, and revenue after its site was negatively impacted by Google's Pigeon update. The SEO firm Direct Agents, using the BrightEdge platform and its Data Cube tool, was engaged to help the client recover.

Direct Agents used BrightEdge's Data Cube to perform a keyword gap analysis, identifying underutilized, niche terms with high search intent. They built out evergreen content around new route pages optimized for these terms. This strategy resulted in a 157% average increase in organic rankings, a 679% increase in traffic for new pages, and a 431% increase in revenue, successfully counteracting the previous losses.

Major North American Transportation Company