Case Study: 3M achieves 20% organic traffic growth with BrightEdge

3M grows organic traffic 20% YoY with BrightEdge

The customer 3M faced the complex challenge of managing SEO globally across 60 divisions and 6,000 websites, with 45% of their traffic coming from organic sources. They needed a scalable strategy that could work across 100 countries, not just replicate U.S. tactics, especially as their product set evolved rapidly.

Using the BrightEdge platform, 3M's global search marketing manager formed an SEO council and conducted landing page testing to let data guide market-specific strategies. BrightEdge enabled the team to discover high-value keywords, create targeted landing pages, and measure ranking improvements. The results included 20% year-over-year organic traffic growth for three consecutive years, translating to an incremental $25,000 in monthly business value for one business unit alone, demonstrating significant potential when scaled.

3M