Case Study: ORIX achieves stronger employee engagement with Brightcove Video Cloud

We Want Our Employees to Embody the Orix Brand

Orix wanted to strengthen internal branding so more than 30,000 employees would understand, empathize with, and act on the ORIX brand values. The company needed a better way to deliver video content across internal portals without network slowdowns, while also gaining analytics to see how employees were watching the videos. Orix chose Brightcove Video Cloud for its video distribution and viewing analysis capabilities.

With Brightcove Video Cloud, Orix reduced video startup wait times to one-fifth of the previous level, controlled network traffic, and securely distributed videos across multiple portals. Brightcove also enabled detailed viewing analysis, helping Orix improve content quality and raise its case study video engagement score from 42 to 65.

Orix

Takahiro Otsuka

Senior Manager, Advertising Team