Case Study: WATCH iT! achieves 400 million audience reach and secure, scalable Arabic streaming with Brightcove

Watch it! World largest arabic streaming Service means business With brightcove

WATCH iT! is the world’s largest Arabic streaming service, delivering legacy Egyptian dramas, sports, originals and more to a potential audience of 400 million. The company needed to restore and digitize culturally important archival content, scale reliably across devices, monetize to support local creators, and protect assets from piracy while expanding distribution and audience engagement.

Working with Brightcove, WATCH iT! deployed a secure, high‑quality video platform (player, DRM and distribution) to stream full HD across devices and new channels like game consoles. The result: 6 million app downloads, 5.2 million paid subscriptions, 650,000 hours of content on the platform and exceptionally high engagement (90% of subscribers visited daily during Ramadan), enabling restoration, monetization and protected growth of Egyptian and Arab content.

WATCH iT!

Moustapha Behkeet

VP and Managing Director