Case Study: Haynes Publishing drives revenue growth by monetizing on-demand repair videos with Brightcove

Video Content Drives Revenue For DIY Auto Repair Publisher Haynes

Haynes Publishing, a 57-year leader in automotive repair manuals, faced a digital-age challenge: its traditional full-manual products didn’t match how modern, tech-savvy DIYers wanted to learn. Customers increasingly wanted short, on-demand video tutorials and the ability to buy individual repair guides, and Haynes needed a secure, easy-to-manage platform that supported paywalled content, preview clips and broader digital distribution.

Haynes launched modular, tightly scripted instructional videos sold individually or as part of full guides and delivered them behind a paywall using Brightcove Video Cloud. The platform enabled previews, multi-destination distribution and simple management, while the high-quality video content boosted customer trust. The result was increased conversions and revenue from new monetization options, a stronger brand position with younger audiences, and a scalable foundation for future distribution partnerships.

Haynes Publishing

Andrew Golby

Global Digital Director