Case Study: PUMA achieves increased customer engagement across every screen with Brightcove Video Cloud

Video cloud helps puma drive customer engagement across every screen

PUMA, a global athletic brand known for product innovation and lifestyle storytelling, needed a way to bring customers on a journey through video—delivering cadence-specific, multi-screen experiences around major moments like the 2012 London Olympics and Usain Bolt’s performances.

By adopting Brightcove Video Cloud, PUMA treated video assets as engagement opportunities, creating a branded environment with live, timed content that let audiences interact both in person and remotely. The solution enabled a unified, multi-screen customer experience and successfully drove increased engagement around key events.

Puma

Jay Basnight

Senior Digital Marketing Manager