Case Study: NewsOK.com triples video views and streamlines publishing with Brightcove Video Cloud

Video Cloud Advances NewsOK.com’s Award-Winning Online Video Strategy

NewsOK.com, the online home of The Oklahoman and one of the world’s top newspaper websites with about 1.8 million monthly unique visitors, has long been a leader in online video. As video became central to reporting, the site’s production team needed a fast, robust platform to manage, tag and publish large volumes of footage in real time while improving searchability, syndication and newsroom workflow.

They deployed Brightcove Video Cloud, whose CMS, APIs and social-sharing tools streamlined video management, tagging, automated distribution and embedding. The solution sped internal processes, increased sharing and monetization opportunities, and—by embedding players within articles and automating social feeds—helped triple video views and support continued audience growth.

NewsOK.com

David Morris

Director of Video