Case Study: Australian Olympic Committee boosts engagement and streamlines video workflow with Brightcove Video Cloud

Video at forefront of Australian Olympic Committee's strategy for the Rio 2016 Games

The Australian Olympic Committee (AOC) is a not‑for‑profit organisation responsible for selecting and supporting Australian Olympic teams and promoting the Olympic movement. Facing sporadic video production, time‑consuming uploads/transcoding, limited control over distributed content, and a need to boost year‑round engagement and generate new revenue, the AOC sought a more efficient, centrally managed video strategy ahead of Rio 2016.

The AOC implemented Brightcove Video Cloud to centralize uploads, automate transcoding, manage players/playlists, sync select content to YouTube, and easily share clips with broadcast partners. The streamlined workflow enabled more frequent publishing, expanded reach and retention, and supported monetisation plans; monthly online video views rose 273% from 2011–2015 and the AOC forecasted ~280,000 views for Rio while planning 400 athlete videos and pre‑roll ad revenue.

Australian Olympic Committee

Andrew Reid

Digital Manager