Case Study: Toyota achieves streamlined online video management and deeper analytics with Brightcove Video Cloud

Toyota increases efficiency and improves content management for online video library with video cloud

Toyota Motor Corporation, one of the world’s largest automakers, runs a popular online video library of TV commercials, campaigns and product content but faced low video quality, mobile incompatibility, cumbersome manual content and rights management, and limited reporting on viewer behavior. These issues made it difficult to maintain high-definition assets, manage expiring licenses and grow online engagement.

Toyota implemented Brightcove Video Cloud for its proven track record, APIs and cross-device capabilities, rebuilding the site with HD and smartphone compatibility and centralized, automated controls (geoblocking, time-limited availability). Linked analytics (plus Adobe SiteCatalyst) delivered deep audience insights, enabling precise video management, improved quality and increased viewership and sharing, with plans to expand the platform to host Toyota’s global video catalogue.

Toyota

Jun Okamoto

Work Group Manager of the Internet Planning Office