Case Study: The Prince’s Trust achieves a 78% video completion rate with Brightcove Video Cloud

The Prince’s Trust’s Unique Video Campaign Records 78% Completion Rate

The Prince’s Trust, a UK charity founded in 1976 that has supported more than 825,000 disadvantaged young people, needed to raise awareness and keep a diverse community of supporters emotionally engaged. The organisation sought a storytelling approach that would bring beneficiaries’ journeys to life and spark conversations that drive signups and donations.

They used video storytelling—including the “Parallel Lives” long‑form spot produced with CHI & Partners—and Brightcove Video Cloud to deliver branded, shareable content and scale user‑generated stories. The campaign reached 24 million people across media, generated 590,000 online views, achieved a 78% YouTube completion rate, and resulted in over 1,600 new supporters, while Brightcove’s player customization and rapid content workflows helped the Trust produce authentic videos quickly.

The Prince’s Trust

Georgie Mew

Head of Marketing Partnerships