Case Study: the City of Malmö achieves 1,300% higher viewer engagement with Brightcove Video Cloud

The City of Malmö boosts website engagement by 1,300% with Brightcove

The City of Malmö, Sweden, sought to expand its use of video for municipal communications but faced challenges managing its growing content library across numerous departments. Their initial video platform lacked the robustness needed for this scale. The city turned to the vendor Brightcove and implemented its Video Cloud online video platform to gain control and improve content management.

Brightcove's solution provided Malmö with a customizable and organized system for video syndication, detailed analytics, and simplified YouTube management. This resulted in a dramatic increase in viewer engagement, with one video achieving 1,300% more views than its text-based counterpart. The measurable success of its video strategy earned Malmö praise throughout Europe and provided a powerful platform for dialog with its citizens about important sustainability initiatives.

The City of Malmö - Malmö, Sweden