Case Study: The Body Coach scales a premium, secure fitness video experience with Brightcove

The Body Coach launches premium fitness app with Brightcove and earns 24,000+ reviews

The Body Coach, a fitness brand founded by Joe Wicks, faced the challenge of building its audience directly rather than relying solely on YouTube. The brand sought to take control of its content and user experience for its new OTT subscription service, requiring a secure and scalable video solution. They partnered with vendor Brightcove to power the live and on-demand video experience for their mobile app using Video Cloud and Brightcove Live.

Brightcove implemented a solution featuring three key security methods: HLS encryption, token authentication, and playback authorization to protect the brand from piracy and ensure a personalized experience. The result was a critically and commercially successful app launch, with over 24,000 iOS reviews averaging 4.8 stars. Brightcove also enabled the brand to scale smoothly across geographies and quickly integrate a captioning partner to meet its accessibility goals.

The Body Coach