Case Study: The App Business achieves rapid, scalable, high-quality video delivery for TalkTalk TV with Brightcove Video Cloud

The App Business Redefines TV Sponsorship with Video Cloud

The App Business is an audience-led app studio that designs and builds multi-platform software experiences. Tasked with creating TalkTalk TV Heads — an interactive Web and mobile app tied to TalkTalk’s sponsorship of The X Factor — the team faced an accelerated eight-week build, massive unpredictable traffic spikes and a need for professional-quality video playback and cross-platform integration for user-generated content.

They selected Brightcove Video Cloud to provide scalable, high-quality, adaptive bitrate playback and fast APIs for rapid upload/transcoding. The integration launched on time, scaled during peak TV broadcasts with no buffering, and drove strong engagement: 500,000+ visits, 40,000 app downloads, 130,000 video submissions, 300,000 video views and four-times higher engagement on iOS versus web.

The App Business

Stephen Wilson

Head of Engineering