Case Study: Sydney Symphony Orchestra reaches global audiences with Brightcove

Sydney Symphony Orchestra reaches 46,000 people with Brightcove livestream

The Sydney Symphony Orchestra, Australia's premier orchestra, sought to share symphonic music more widely by expanding its audience beyond physical concert halls through video. Their challenge was to deliver high-quality livestream and on-demand performances that provided a fully immersive brand experience. They partnered with Brightcove, utilizing its Video Cloud platform, Brightcove Live, and Brightcove Gallery to meet this need.

Brightcove provided the video solution that enabled the orchestra to seamlessly transition to digital concerts, ensuring exceptional sound quality and business continuity. The results were significant, including a livestream that reached 46,000 people and achieved 15,669 unique views with a 75% play rate, attracting audiences from 18 different countries. Brightcove's technology was instrumental in helping the Sydney Symphony Orchestra successfully expand its global reach.

Sydney Symphony Orchestra