Case Study: Stop & Shop achieves online–offline viewership growth and streamlined user-generated video with Brightcove

Stop & Shop - Customer Case Study

Mullen, a leading-edge advertising agency, created the "Works for Me" campaign for Stop & Shop to put real customers in control by submitting video content for use online and on TV. The challenge was to give consumers a simple upload experience while enabling Mullen to efficiently manage, curate, and deploy user-generated videos for both the website and broadcast spots.

By using Brightcove Video Cloud, Mullen could tag submissions and drop them right into the lineup, saving time and gaining analytics to measure performance. The result was a quick, cost-effective campaign that generated strong online–offline synergy—TV spots boosted online viewership—and delivered high engagement and client satisfaction.

Stop & Shop

Keith Johnson

Senior Vice President of Interactive Production