Case Study: Sony Music reaches 1 million viewers with Brightcove livestreaming

Sony Music brings live music to 1 million viewers with Brightcove

Sony Music faced the challenge of cancelled live concerts due to the COVID-19 pandemic in Japan and needed to rapidly build a reliable, high-quality livestreaming platform to keep artists connected with fans. They turned to their existing vendor, Brightcove, leveraging Brightcove Live to ensure superior service and broadcast-quality streaming for their new platform, Stagecrowd.

Using Brightcove's stable and scalable technology, Sony Music Solutions launched Stagecrowd in just eight weeks. The solution enabled high-quality, large-scale livestreams with detailed analytics. This resulted in 351 performances streamed to 1 million concurrent viewers within six months, generating substantial revenue and establishing a top-tier reputation for live music streaming in Japan.

Sony Music