Case Study: Social Media Akademie achieves 90%+ student satisfaction and secure, customized viewer tracking with Brightcove Video Cloud

Social Media Akademie Improves User Experience and Creates Customized Viewer Tracking Process with Brightcove Video Cloud Online Video Platform

Social Media Akademie (SMA), founded in 2010, is an online academy for German-speaking social media, communications and marketing professionals offering live webinars, on‑demand HD lectures and certificate programs. SMA needed a more secure, user‑friendly video solution that worked across browsers and devices and could track individual viewers’ progress (students must watch at least 80% of lectures) — legacy Silverlight/Java players required lengthy multi‑step authentication and hindered usability.

In August 2013 SMA implemented Brightcove Video Cloud and worked with Brightcove’s team and its in‑house developer to build a customized tracking and reporting solution via the platform’s open API. The result: fast, one‑click access across platforms, per‑user view tracking for certification, student satisfaction rising from ~70% to over 90%, continuous tech updates and analytics that support future subscription and content plans.

Social Media Akademie

Andreas Leonhard

Chief Executive Officer