Case Study: Smartcom:tv achieves 24/7 adaptive live streaming of Norway’s Finnmarksløpet with Brightcove Zencoder

Smartcom:tv leads the pack with 24/7 live streaming during Norway’s largest annual outdoor event thanks to Brightcove’s Zencoder

Smartcom:tv, part of Norway’s NHST Media Group, was hired to live stream Finnmarksløpet—the world’s northernmost, week-long sled-dog race—covering 500 km and 1,000 km courses from four outdoor checkpoints. The team needed 24/7 multi-platform delivery (Flash and HLS, including iPhone/iPad), coping with limited uplink bandwidth, freezing conditions and the requirement to support multiple bitrates for varied connections.

Smartcom:tv used Brightcove’s Zencoder Live Cloud Transcoding with a Wowza interim to re-stream RTSP to RTMP and Brightcove Video Cloud players via the live API, producing adaptive multi-bitrate outputs for Flash and HLS. The cloud workflow removed local transcoding bottlenecks, cut on-site hardware and uplink costs, and delivered a reliable, high-quality 24/7 global broadcast of the event.

Smartcom:tv

Vegard Günther

Chief Technology Officer