Case Study: SilverLine Athletics achieves targeted sponsorship networks and video monetization with Brightcove

SilverLine Athletics Uses Online Video to Build Highly Targeted Networks For Digital Sponsorships

SilverLine Athletics helps endurance-event organizers turn video into a media business by connecting highly engaged athletes with digital sponsors. Faced with a fragmented endurance-sports market and event partners that lacked publishing scale and measurement, SilverLine needed a way to centralize video production, distribution, and analytics across dozens of event producers to grow audience engagement and create sponsor-ready inventory.

SilverLine built a Brightcove-based hub-and-spoke video platform—custom portals using the Brightcove CMS API and Gallery—to let partners upload once and publish across websites and social channels, while delivering detailed analytics to event managers and brands. The approach scaled across 45 partners and 300+ events (about 3,000 videos/year), helped partners like DelMoSports and the Marine Corps Marathon dramatically increase views and participant engagement, and opened new revenue through sponsored and native content campaigns.

SilverLine Athletics

Holden Comeau

Co-Founder and Chief Operating Officer