Case Study: SEEK achieves more human connection and stronger brand engagement with Brightcove Gallery

SEEK builds a more human job seeker experience in 4 weeks with Brightcove

SEEK, Australia’s leading online employment marketplace, faced the challenge of being perceived as a purely transactional job board. To strengthen its brand and create a more human connection with its audience, SEEK needed to evolve into a content destination. They partnered with Brightcove, utilizing Brightcove Gallery and the Video Marketing Suite, to manage and showcase a new library of engaging video content.

Using Brightcove Gallery, SEEK consolidated over 200 videos into a centralized, brand-controlled portal. The solution enabled easy curation and playlist creation, shifting content from functional how-tos to emotional, story-driven videos. This strategy led to a 55% higher brand impact compared to other mediums, with specific videos like the "WorkaLOLics" series achieving a 74% view rate. Brightcove provided SEEK with the tools to transform into an engaging resource for job seekers and hirers.

SEEK

Pip Duncan

Head of Production