Case Study: Popcornflix monetizes long-form streaming across mobile and OTT with Brightcove Once

Screen Media’s Popcornflix™ Monetizes Long-form Video Content with Brightcove

Popcornflix, the free ad-supported feature-length movie service from Screen Media Ventures, needed a way to deliver and monetize its large film library across mobile and OTT devices. The platform struggled to dynamically insert mid-roll ads, target audiences effectively, and capture real-time viewership data, causing missed revenue opportunities despite a global distribution footprint.

By adopting Brightcove Once VOD, Popcornflix can ingest content once and deliver it to any device via a single URL while dynamically inserting targeted ads and capturing real-time analytics. This eliminated device-specific workflows, enabled mid-roll ad delivery on platforms like Roku and smartphones, and unlocked new revenue streams by improving ad targeting, performance visibility, and on-the-fly optimization to maximize profitability.

Popcornflix

Gary Delfiner

Senior Vice President, Digital Distribution, Screen Media Ventures