Case Study: San Diego Zoo expands global audience and accelerates video publishing with Brightcove Video Cloud

San Diego Zoo - Customer Case Study

The San Diego Zoo, a 100‑acre conservation organization caring for thousands of rare and endangered animals, produced highly engaging video content—from newborns to field conservation work—but its homegrown video workflow was slow, complex and confined to the Zoo’s website, limiting timely publishing and the ability to reach a global audience.

By adopting Brightcove Video Cloud the Zoo gained a single, easy-to-use platform for publishing, distribution and social sharing. The result: near-instantaneous posting, expanded worldwide reach via Facebook and Twitter, higher site traffic and stronger fan engagement—allowing the Zoo to tie timely video content to major events and grow its online audience.

San Diego Zoo

Damien Lasater

Design Manager, San Diego Zo