Case Study: RugbyPass achieves 300% revenue growth with Brightcove Video Cloud

RugbyPass Revenue Jumps 300% With Brightcove

RugbyPass is a global digital network for rugby fans, operating four sites (RugbyPass, RugbyDump, Rugby365, Rugby Onslaught) and hosting AVOD content from over 40 producers. Facing the need to boost viewer engagement and monetize video across its network, RugbyPass sought a reliable platform to deliver high-quality, scalable video experiences.

RugbyPass implemented Brightcove Video Cloud and Brightcove Social to provide broadcast‑quality playback and improve its acquisition funnel. The platform increased viewability and monetization across the sites, driving revenue to nearly triple since adoption.

RugbyPass

Kris Cooper

Business Development Manager