Case Study: Rogers Media achieves audience growth and increased monetization with Brightcove

Rogers Media Leads Canada’s Media Market With Digital Video Experiences

Rogers Media, a leading Canadian broadcaster with 100+ brands and roughly 13 million digital visitors, faced the industry-wide challenge of shifting audience habits as streaming, social video and mobile consumption disrupted traditional TV and advertising models. To stay relevant and monetize audiences, Rogers needed to deliver up-to-date, free and easily accessible video across devices while serving mobile‑savvy sports and entertainment fans.

Rogers partnered with Brightcove to deploy a multi‑platform strategy—free, ad‑supported video, brand apps (notably Sportsnet), and a subscription OTT tier (Sportsnet NOW)—using Brightcove Video Cloud, SSAI, mobile SDKs and Brightcove Social. The result: faster playback, award‑winning mobile apps, growing viewership and new revenue streams, improved advertiser value, and streamlined publishing and monetization across digital and social channels.

Rogers

Dale Fallon

Director of Digital Product Management