Case Study: The Commonwealth Secretariat achieves global audience reach with Brightcove Video Cloud

Reaching the Masses with Online Video

The Commonwealth Secretariat, the intergovernmental body serving 53 member countries across more than one third of the world, needed a more dynamic way to communicate its work on issues like human rights, health and education. With many small, low‑bandwidth member states and an existing in‑house video capability, the organization wanted a comprehensive solution to make its website more engaging, interactive and accessible to diverse audiences.

They selected Brightcove Video Cloud for its syndication, dynamic delivery, customization and automatic encoding features. The platform enabled faster publishing, accurate usage analytics, broader distribution to constituents, bloggers and broadcasters, and a streamlined production workflow—resulting in more engaging stories, timely delivery of key messages and plans to continue growing their video library and online reach.

Commonwealth Secretariat

Kevin Nellies

Online Manager, Communications & Public Affairs