Case Study: JBpress achieves growth in online events and webinars with Brightcove Cloud Playout

New Markets Discovered in the Corona Disaster The Future of Growing Online Event Demand

JBpress, a media company, needed a better way to run growing online events and webinars as demand surged during the coronavirus era. It had already been using Brightcove for on-demand video delivery, and turned to Brightcove Cloud Playout to handle event distribution more efficiently and in-house.

Brightcove helped JBpress prearrange, schedule, and rebroadcast content like a TV program, reducing reliance on outside vendors and lowering costs. With Brightcove, JBpress built a dedicated online-event team, began hosting up to 10 seminars a month, and saw strong engagement for JBpress DX Week with 3,000 registrants and a 70% participation rate. Brightcove also improved viewing quality and consistency, helping online events become a new business pillar for JBpress.

JBpress

Yusuke Uyama

Manager, Media Business Division