Case Study: NBC News Digital achieves faster mobile delivery and increased monetization with Brightcove Once

NBC News Digital Powers Mobile Delivery with Brightcove Once

NBC News Digital, a leading news brand with millions of daily visitors, faced growing mobile and app delivery challenges: their initial turnkey solution couldn’t keep up with advanced device support, ad stitching, content ingestion and analytics needs. Limitations forced costly re‑transcoding, obscured transcoding status, and prevented device‑specific publishing of asset segments, which constrained monetization and slowed time‑to‑market.

Brightcove Once was integrated into NBC News Digital’s workflow to ingest media once and deliver everywhere with dynamic ad integration and real‑time analytics. The solution preserved existing publishing processes while adding a transcode‑status tool, query‑string based clipping, and device‑level reporting—resulting in faster publishing, higher quality playback, new monetization (including Roku), improved ad yield, and reduced costs.

NBC News

JoAnne Kennedy

VP of Technology