Case Study: Natixis Global Asset Management simplifies video management and boosts client engagement with Brightcove Video Cloud

Natixis Global Asset Management Promotes Rich Media Assets with Brightcove Video Cloud

Natixis Global Asset Management (NGAM), a top global asset manager, expanded an outsourced video program into an in-house production and design team and needed an online video platform to host a growing library of internal, client-facing and educational assets across multiple global properties. The challenge was to find a flexible, easy-to-use OVP that supported varied player formats, mobile delivery and sales enablement while maintaining the firm’s sophisticated brand.

NGAM selected Brightcove Video Cloud in 2010; the platform centralized content management and enabled high-quality playback across websites, YouTube, sales tools and future mobile integrations. Results included simplified distribution, increased page display and sharing opportunities, new sales and marketing assets (used in the Advisor Academy and campaigns such as DurablePortfolios.com), and stronger engagement from PR, sales teams and executives.

Natixis Global Asset Management

Ali Demarkis

Digital Account Manager