Case Study: Motorola Solutions achieves enhanced product demonstrations and global video distribution with Brightcove Video Cloud

Motorola Solutions Showcases Advanced Technology Online with Brightcove Video Cloud

Motorola Solutions, a global provider of mission‑critical communications and public‑safety technologies, needed a way to demonstrate complex products—like mission‑critical handhelds, video surveillance systems and wireless infrastructure—to enterprise and government customers and more than 20,000 channel partners worldwide. The challenge was to convey sophisticated functionality and real‑world benefits online with engaging, branded video experiences while simplifying distribution and management.

Motorola implemented Brightcove Video Cloud to power product pages and a centralized video library across its public site and 16 country sites, delivering a sleek, customizable player and a single repository for assets. The platform improved content management and sharing, enabled higher‑quality product demonstrations and testimonials, and increased user engagement and operational efficiency while laying the groundwork for mobile and portal integrations and CTA-driven workflows.

Motorola Solutions

Damon Popovich

Website Release Manager of Global Integrated Marketing Communications